Gregory Sams
Gregory Sams
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The life and times of Gregory Sams
Gregory's published accounts of historical and hysterical events and ideas
He saved a lot of cows, before turning to words
Worlds only shop dedicated to chaos theory
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The Vegeburger Story

The Original Vegeburger Gregory Sams was in the natural food business from 1967, when he and his brother Craig started "SEED" Restaurant in a Paddington basement, and introduced the late 60's generation to the new notion that eating natural foods made you feel good. This business grew, extended, and eventually set the scene for Greg to develop and introduce, in 1982, the original VegeBurger - one of the most successful health food products ever launched. Greg came up with the name as his trademark for the product, chosen from a list which included greenburger, earthburger, sesame burger, plantburger and other contenders. It took off instantly and the grocery trade suddenly realized that there was a market for vegetarian food products. "Vege" and "veggie" soon entered the language, as a prefix for all things vegetarian.

Related articles and stories:

John Lennon Cartoon - supporting Harmony Magazine, Gregory's first publishing enterprise.
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The Observer newspaper - VegeBurger hits the headlines (Feb 1983). Robert Low reports
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The VegeBurger Story - the story from Gregory Sams
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VegeBurger History - company information/history (at Apr 1984)
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Biting Into the Vegetarian Boom - Feature in Plus Magazine about the VegeBurger and its creator (Oct 1988)
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The Grocer - Article from trade magazine - Feb 27th, 1988
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The Realeat Survey 1984-1990 - Data on attitudes to meat eating in the UK, based on survey undertaken by Gallup on behalf of Realeat, makers of the VegeBurger
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Grain - An article about cereals by Gregory, aged 19...from Harmony Magazine, 1968
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Historical Images - Some photos and images of interest from around this time
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