Gregory Sams
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The Vegeburger Story

The Grocer

Article from the Grocer trade magazine - Feb 27th, 1988 The Realeat® Survey

The Realeat Survey 1984-1990 Data on attitudes to meat eating in the UK, based on survey undertaken by Gallup on behalf of Realeat, makers of the VegeBurger®

The Realeat Survey 1984-1990


Eating Meat

ALL

ALL
 MEN

ALL
WOMEN

16-24
WOMEN


I eat as much meat
as I can

1984

13.6 %

15.6 %

11.7 %

10.3 %

1990

8.6 %

10.7 %

6.6 %

7.3 %

I eat meat
regularly

1984

60.9 %

60.6 %

61.1 %

54.1 %

1990

50.5 %

55.6 %

45.8 %

43.2 %

I eat meat
occasionally

1984

21.1 %

20.1 %

21.9 %

27.0 %

1990

30.3 %

25.8 %

34.4 %

26.9 %

I avoid eating
red meat

1984

1.9 %

1.7 %

2.2 %

3.6 %

1990

6.3 %

4.2 %

8.3 %

11.3 %

I am a vegetarian
or vegan

1984

2.1 %

1.6 %

2.6 %

4.8 %

1990

3.7 %

2.9 %

4.5%

11.1 %


base

1984

3061

1469

1592

283

base

1990

4162

1995

2167

358


Source: The Realeat Survey, Conducted annually by GALLUP on behalf of the Realeat Company, originators of the famous VegeBurger.
Demographically representative survey, conducted by GALLUP at 200 sampling points across the UK
----------------------------------------------------------------
Released January, 1993
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These new comparisions, previously unreleased, show a marked trend away from red meat during the six years of the survey. The trend reflected a steady growth year on year particularly spearheaded by women and the 16-24 age group.


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